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Bruce Michelson

Bruce Michelson is an HP Distinguished Technologist (Emeritus) and the Manager of Close Loop LLC. Bruce has over 36+ years in delivering industries white paper and customer engagements. Bruce has delivered over 1,000+ white papers and over 400+ engagements. Bruce is the author of 5 textbooks on lifecycle management. Bruce has numerous copyrights and patents regarding his expertise in user segmentation, lifecycle management, cost of change, and Appropriate Incumbent Behavior.